The topic of business data quality has been with us for decades. Given the large number of vendor offerings dedicated to resolving data quality (DQ) issues, one might be forgiven for believing that the problems have all but been resolved.  The problem of poor data quality is still very much alive.

Has the state of data quality in organizations improved over the past two decades? Or is data management, and data quality in particular, still in a ghastly state with organizations and senior management feeling that the problem is overwhelming? Despite the clear concerns from business and a plethora of software vendors, there is surprisingly little concrete information available regarding the state of data quality in business.

All businesses who invest and utilise a Customer Relationship Management (CRM) should "fixate on the credibility of the data" within the system. A CRM system without real users and real customer-facing data is just an empty shell."

DVS understand the challenges of preserving data integrity when cleansing, cross-matching merging/purging and de-duplicating CRM systems .

Contact DVS today for more information.